Consumer Focused Health

The world in general has shifted as the internet and accompanying data transparency has made communication and coordination easier across boundaries.

The view that a single entity is required to execute a given task is no longer a given in a world where smaller companies can use outsourced services to appear much larger and large companies outsource everything to smaller companies.

Take for example, Dell. Dell has become primarily an aggregator which allows customers to customize their computer primarily by giving them access to all the options in the supply chain through an easy-to-understand user interface and through the experience of running all communications through that one company’s brand.

Who are the aggregators in health care that help us similarly understand our choices and make appropriate selections? That entity does not exist today in the consumer world…it has been filled by payors in the employer world.

As we move to a world that increasingly must organize around the individual, who will be the aggregators that make health easy to understand for the consumer and allow them to make the best decisions for themselves?